The Tech Loft

Why We Said Goodbye to Google: The Fight Against Surveillance Capitalism In April 2020 , a bold decision was made at Mercola.com: we deliberately blocked Google from indexing our articles and breaking news blog posts. This wasn't a spur-of-the-moment move. It was a deliberate response to the growing dominance of surveillance capitalism —a realm where Google reigns supreme. The Age of Surveillance Capitalism: Why It Matters For years, we have warned about the dangers of surveillance capitalism , with Google at its core. Most websites, from small blogs to major businesses, rely on Google’s “free” tools like Google Analytics and AdSense . But the truth is, these services aren’t free; they come at the expense of your personal data . Google's reach goes far beyond data collection. It operates as a covert surveillance agency, wielding the power to: Manipulate search rankings. Censor websites and...